The profiles featured all the same information and had the same profile picture, that of the same smiling man sitting in the same location.
However, in one of the profile pictures, the man sat with his hands on his lap, and in the other, the man held a guitar on his lap in proper position as if he was in the middle of playing it when the picture was taken.
Happn, a one-year-old French startup founded by former COO Didier Rappaport, is already operational in Paris, London, Berlin, Barcelona, Sydney and a growing list of markets.
In total, the app boasts 2.5 million users worldwide.
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Researchers sent friend requests to 100 single college-aged women.
Half of these women received a friend request from the profile featuring the man holding a guitar, while the other half received a request from the profile with the same exact man simply sitting there (without a guitar).
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