“Your parents will love me,” Joel, 23, insists on his profile, while Kory, 22, simply states, “It’s not your booty, it’s your beauty.” Ugh, swipe left. In cities like New York with fast–paced, cutthroat dating scenes, the app has taken off and just might be changing dating forever. They want to diversify, a goal that for many a hot new tech company has turned out to be the kiss of death.
Users tend to grumble every time a giant like the ever-changing Facebook adds a new feature, and now young people are leaving the site in droves.
Another said that using Tinder and Ok Cupid had developed into a “hobby.” This author even watched four of her male and female friends—twenty-somethings in finance and advertising—spend over an hour swiping away on the app at a bar last month.
(Riveting.) The adoption has been massive and global, according to the company.
Swipe right if you approve of someone’s appearance. If you reject someone, the poor schmuck won’t be able to contact you.
But if you both swipe right, you’ll be able to chat up a storm until you make plans for drinks at a mutually agreeable location. Since its launch a year and a half ago, the app has garnered 500 million profile ratings and is credited with more than 5 million new matches per day and 750 million matches to date.
You can also write a tagline to describe yourself and add a few more photos for people who want to learn more about you(r looks) before making their choice.
“There’s really no rejection,” says Justin Mateen, the app’s co-founder. The company plans an Android launch within the next 30 days.
Anecdotal evidence suggests that it’s particularly popular with people who spend long hours at work and have the least time for meeting people the old-fashioned way.
“‘I swiped right on her picture’ is not the most romantic story in the world.” We’re talking about Tinder, the controversial and addictive online dating app that might just send sites like Match and Ok Cupid to the start-up graveyard.
That’s right, we now have dating apps; websites were apparently too time-consuming. Simply download Tinder, sign in through Facebook, pick a flattering picture of yourself, and you’ll be matched with photo after photo of potential mates, bombarding you quicker than a stream of Grammy night tweets.